BY MIKE KAGEE
My many years of being in the fashion and creative industry
has made me realize how important it is to encourage and
change the grey suited mentality and change their perceptions of
creativity as a whole.
Creativity is thought to be the central component of design and
often creativity is misunderstood as an exceptional phenomenon
or a gift that some people have and some people don't......
The fashion industry Internationally makes an enormous amount
of money in each new season and creative cycle and also
substantial profits every year. It is however important to stay
ahead of the competition through sheer power of creative design
and marketing prowess.
Creativity in fashion is a collaborative affair, from Tom Ford
to Louis Vuitton have shown that designers learn to adopt and
adapt from those fashion icons before and refer to old references
and design nuances. Through fashion we have a
ringside seat on the ecology on creativity in a world of.......
networked communication ideas arise and evoke through
collaboration. Creativity can endure only so much private
The legendary designer Coco Chanel understood this reality
She once said.....Fashion is not something that exists in dresses
only,fashion is something in the air,it is the wind that blows in
new fashion, you feel it coming,you smell it in the sky,in the
street,fashion has to do with ideas,the way we live,what is
The Importance of creativity in the business and ............
fashion world is the main objective here. By contrast the
fashion industry has long accepted that creativity is too large
and fugitive an essence to be owned as property.
Fashion is a massive industry that thrives in a competitive
global environment despite minimal legal protection for it's
While many people dismiss fashion and creativity in business
as trivial and ephemeral and least important, it's economic
importance and cultural influence is important.
'AND A LOVER OF WORLD FASHION BRANDS'