BY MIKE KAGEE
MIKE KAGEE FOR WORLD FASHION BRANDS
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fashion is the way to illustrate.We need to be consistent with our vision that we have of the brand.Today top brands like Chanel is perhaps the most successful luxury brands and business model based on creativity.They allow the creatives to go to the next step in designing a collection and on the other hand maximise the impact of the collection at every point of sale.Create energetic collections as the challenge is to able create and re-create.and to keep the energy and to align with creatives of all over the world from China, Europe to Africa.For that we need to support and respect creativity which is one of the main keys.
Chanel is a good learning curve in fashion and the business world which has a rich heritage and somehow still feels very modern and contemporary. To manage the balance it is all about creativity. The beginning of creativity are the codes of a successful brand, these codes are quite iconic because eight times a year Mr Karl Lagerfeld comes up with two..... haute couture collections and six ready-to-wear
collections always coming up with new interpretations
with the help of incredibly CREATIVE people.
BY Mike Kagee
Also owner of Luxury-brands
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