Mike Kagee Trend Bureau

Mike Kagee Trend Bureau
"Who Made Your Clothes"

Wednesday, February 13, 2013

FRANCA SOZZANI FROM ITALY'S VOGUE ITALIA IS DETERMINED TO PUT AFRICA ON THE WORLD FASHION STAGE

FRANCA SOZZANI
FROM ITALY'S
VOGUE ITALIA
IS DETERMINED
TO PUT
AFRICA ON THE
WORLD FASHION STAGE

MIKE KAGEE FOR WORLD FASHION TRENDS

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   Italy's Vogue Italia Franca Sozzani
   is rather determined to bridge the
   fashion gap between Africa and the
   West with the re-branding of the
   L'Uomo Vogue May/June edition
   with her selection of interviewees
   among them Didier Drogba, Lira 
   Kenyan prime minister Raila Odinga
   using her power behind the project
   as Editor-in chief for Vogue Italia
       

   Vogue Italia is renown for using
   black models in fashion spreads
   and on the covers using the very
   famous fashion photographer
   Steven Meisel who adores shooting
   and promoting black models.
   It will be a tough job for Sozzani
   as she is talent scouting in Africa



   Sometimes when I see pictures
   from the runways of Africa I think
   'Who cares?' I'm looking for design
   that can work on the global stage!!
   Franca Sozzani 



    It was African model Liya Kebede
    who first inspired the hugely
    successful July 2008 all-black issue
    of Vogue Italia 'At the time all the
    models were Russian, then Liya
    came out and she was like a queen.
    Kebede appeared on the cover and
    three other versions featured the
    stunning Sessilee Lopez, Jourdan 
    Dunn Naomi Campbell.
  

     The 62 year old Editor is quite 
     adamant to send out a loud and
     clear message that African fashion
     and beautiful black models does
     exist and that Vogue Italia under
     her reign will send out loud and clear
     messages through strong fashion
     images even though to some it 
     may be a bit controversial at times.
     Vogue Italia takes risks, stirs
     up debate and defines the
     spirit of the moment!
     By Mike Kagee
     A special feature on Franca Sozzani
     appeared in Arise Magazine issue 18