Mike Kagee Trend Bureau

Mike Kagee Trend Bureau
"Who Made Your Clothes"

Saturday, September 13, 2014

PHARRELL WILLIAMS FOR G-STAR RAW FOR THE OCEANS AD CAMPAIGN PHOTOGRAPHED BY HENRIK BULOW

PHARRELL WILLIAMS
FOR
G-STAR RAW
FOR THE OCEANS
AD CAMPAIGN
PHOTOGRAPHED BY
HENRIK BULOW

PHARRELL WILLIAMS IS MAKING USE OF ALL THE OCEAN JUNK
BY TURNING IT INTO CLOTHING FOR THE DUTCH COMPANY
G-STAR RAW. PLASTIC FROM THE OCEANS IS COLLECTED,
SORTED AND TRANSFERRED INTO FIBERS THAT ARE SPUN
TOGETHER TO FORM A YARN. THE YARN IS THEN DYED
AND WEAVED INTO DIFFERENT DENIM AND JERSEY FABRICS,
AND USED TO MANUFACTURE CLOTHING. PHARRELL AS THE
CREATIVE DIRECTOR OF BIONIC YARN, HAS USED THIS RECYCLED 
PLASTICS (10 TONNES TO DATE) TO CREATE A CAPSULE COLLECTION
OF MENSWEAR AND WOMENSWEAR AND BY PURCHASING ITEMS
FROM THE COLLECTION YOU'RE ALSO DOING YOUR BIT 
TO HELP CLEAN-UP YOUR OCEANS.

MIKE KAGEE FOR WORLD FASHION TRENDS
www.mikekageetrendbureau.com

ONLINE AND IN STORES NOW
www.g-star.com/online
CLICK ONTO LINK ABOVE TO VISIT WEBSITE




   

                 PHARRELL WILLIAMS
         FOR G-STAR RAW
         FOR THE OCEANS
         AD CAMPAIGN
         PHOTOGRAHED BY
         HENRIK BULOW

         HAIR RAPHAEL SALLEY
         MAKE-UP MATHIAS VAN HOOFF
         
         OTHER MODELS
         BRIEN MOREL
         JAKE SHORTALL
         QUENTIN LEJARRE