SHOW-WINDOWS IN JAPAN BY MIKE KAGEE

SHOW-WINDOWS
IN
JAPAN
BY MIKE KAGEE

 CHANEL GINZA
 FASHION SHOW-WINDOWS IN JAPAN
 The departmental stores in Japan
  changes it's display windows
  at least nine times a year.
  It is an entertainment stage
  lasting 40days for each performance.
  The program is composed of various
  events associated with the seasons.
  Emphasis gets put on 'entertainment
  to please the public'
  The second emphasis is 'being topical'
  The displays will have expansive developement
  when they are topical. For this, the displays must
  appeal to the sympathy of the Japanese public.
  Commonly shared interest are human 'festivals and technology'
  The idea is to incite viewers interest.

                                     Couture in Japan