COS POP-UP STORE MILAN SHOWING THE MODERN UTILITY COLLECTION

COS POP-UP STORE
MILAN
SHOWING 
THE 
"MODERN UTILITY"
FASHION COLLECTION

DESIGNED BY DUO REMY CLEMENTE
AND MORGAN MACCARI
BONSOIR PARIS FRANCE

MIKE KAGEE FOR WORLD FASHION TRENDS

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        THE SWEDISH BRAND
    COS COLLECTION
    "MODERN UTILITY"
    POP-UP SHOP
    MILAN
  The overall concept of the new Pop-Up store is 
    based on a facile connection(very fast building
    and connection) and disassembling after the
    structural codes of the Atom.
    This Atom create a number of infinite geometric
    structures and at a high degree of modularity.
    It is the name of the new COS Collection
    "Modern Utility" to enable quick recognition with
    each piece and each colour and material in the
    unique collection corresponds to a useful and
    accurate place. Colours have been chosen to 
    enhance product's visibility and display.
    The COS Pop-Up store will always be useful and
    a core-item like a white shirt has no life span
    and will live in any scale or shape.
    BY MIKE KAGEE