THE DIESEL FALL/WINTER 2014 NEO-NEOCLASSIC AD CAMPAIGN BY NICOLA FORMICHETTI

THE DIESEL
FALL/WINTER
2014
NEO-NEOCLASSIC
AD CAMPAIGN
BY
NICOLA FORMICHETTI


MIKE KAGEE FOR WORLD FASHION TRENDS
email: mike2mikekagee.com

The latest Diesel Fall/Winter Neo-Neoclassic Ad Campaign
is from Titian to Tiepolo to Avedon and Arbus
A wealth of visual imagery is remembered and
re-imagined by Knick Knight and Nicola Formichetti
to complete Diesel's latest advertising campaign
marking the beginning of a new era for Diesel
and featuring Formichetti's foundational collection
for the brand, the neo-classic campaign is a pop
amalgam of the classical, the digital and the real 
TEXT BY MIKE KAGEE

       "We were looking at many of the great images, from fashion
        advertising to fine art, that have shaped our way of looking
        at things, we wanted to bring together-pop-Picasso style
        through the use of digital medium in many ways.
        The great pop-shots through history, from Michaelangelo
        to Avedon. Now the Diesel Reboot is complete, this is foundation
        for the new vision of Diesel and with new beginnings there 
        is always a certain looking back to take forward , here it appears
        as a sort of Neo-Neoclassicism in the company.
        SAID NICOLA FORMICHETTI
        Artistic Director of Diesel

        There is a deliberate attempt to look at Italian art
         throughout the centuries,right back to the Renaissance
         It was an idea to bring together moments in visual culture
         that we liked. Think what is interesting, while referring
         to these moments, is that Nicola Formichetti is also bringing
         his glitching community, that sense of global and new
         it's a juxtoposition of the two, the classical and the digital
         that makes them both feel stronger.
         SAID NICK KNIGHT