TECHNOLOGY AT IT'S BEST WITH NIKE SPORTS CONNECTING WITH CONSUMERS THROUGH WEARABLE DEVICES BY MIKE KAGEE

TECHNOLOGY
AT IT'S BEST
WITH NIKE SPORTS
CONNECTING WITH CONSUMERS
THROUGH WEARABLE DEVICES
BY MIKE KAGEE


MIKE KAGEE FOR WORLD FASHION TRENDS

   
    Nike Sports have come up with a sleek motion tracking 
     wristband an iPhone app that measures and visualizes
     everyday physical activity. Providing users with a real time
     data on each step and calorie burned. RFID tags are so tiny
     that they fit in a label. According to the President of digital
     sport Stefan Olander. There are ways of embedding 
     technology in fibre, you can embed all kind of sensors in
     apparel. We are looking for a galvanic skin response, where
     you can measure sweat and derive a bunch of information
     that is really relevant to performance. We are looking at
     a heart rate, pressure sensors and solar power.
     Alongside the popular fuel brand, Nike has already 
     embedded sensors that track and display performance
     in a number of products from watches to running basket-
     ball shoes. 'There is no reason why every product we make
     isn't smart' said Olander
     by Mike Kagee