INDIA PLAYS AN IMPORTANT ROLE IN TEXTILES AND GLOBAL FASHION BY MIKE KAGEE

INDIA
PLAYS AN IMPORTANT ROLE
IN TEXTILES AND GLOBAL FASHION
BY MIKE KAGEE

MIKE KAGEE FOR WORLD FASHION TRENDS

A STRATEGIC FASHION ADVISORY BLOG

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"ALSO MY CONNECTION WITH INDIA"

    FAMOUS BOLLYWOOD ACTRESS AISHWARYA RAI

    Vogue India in celebration with the
    magazine's fifth anniversary
    reports on project renaissance.  
    A special article on celebrating the
    synergy between India and the west. 
    It is not only the beauty of actress 
    and supermodel Aishwarya Rai that
    turns heads at Cannes in Paris but
    also the magic of the country's
    artisanal crafts and textiles.
    The west has discovered this as well
    as the likes of international fashion
    houses Burberry,Alberta Ferretti
    and DKNY as well as the iconic
    designer Christian Louboutin who
    proudly proclaims his love for India
    and the countries embroiders.

   
      International fashion house DKNY 
      uses Bishnupur Bucuhari silk in 
      their new collection as well as 
      the amazing colourful shoe house
      Salvatore Ferragamo who uses
      Benerasi Brocade.
      

     Burberry followed suit by using
     the amazing Maheswari silk
     and Alberta Ferretti used 
     Kanchipuram silk whilst Tods
     added silk to their bag collection
     New York alone have hundreds
     of Indian textile designers working
     very closely with international
     fashion designers.
     We need to cultivate and promote
     'Made In India' as much as we 
     promote the 'Made In Italy'
     brand as it is no secret that many
     of the top designers use Indian
     craftmanship as it is all about the
     brocades from Benares and 
     temple-bordered Kanchipurum
     silks from Tamil Nadu and silks
     from Kashmir so perfect for a 
     Paris Haute Couture collection!
     BY Mike Kagee