HYPER SEXUALITY IN FASHION AND ADVERTISING BY MIKE KAGEE

HYPER SEXUALITY
IN FASHION
AND ADVERTISING
BY MIKE KAGEE

WE FOCUS ON
HYPER-SENSUAL
SEXUAL FANTASY
AND HIGHLY
STYLISED IMAGERY
IN FASHION
AND ADVERTISING 

MIKE KAGEE FOR WORLD FASHION TRENDS

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A TYPICAL EXAMPLE OF 
HYPER SEXUALITY
IS FASHION DESIGNER
TOM FORD WHO GETS
A WOMEN TO HOLD A BOTTLE
OF MEN'S COLOGNE
BETWEEN HER THIGHS
IN AN AD CAMPAIGN

   Sex in advertising builds on the
   premise that people are curious
   about sexuality and that experience
   in marketing has been that sexuality
   sells products.
   Some fashion extremists like designer
   Tom Ford has gone the hyper sexual
   route and has used provocation to sell
   fashion and fragrances.
   From a marketing point of view
   sexuality can have both an emotional
   and biological effect on people.

   When sexuality is used in advertising
    certain values and attitudes towards
    sex are necessarily sold along 
    with the product.
    Historically advertising has used 
    more women than men in erotic
    roles however ironically research
    shows that major purchases are
    done by more women than men.
    Even the most conservative of
    companies rely on sex to sell their
    products as it plays into our deepest
    human desires.
    "SEXUAL INFORMATION
     DOES GRAB ATTENTION"
     BY MIKE KAGEE