THE OTHER SIDE OF ME CREATING FASHION SHOW WINDOWS 'THAT SELLS' BY MIKE KAGEE

THE OTHER SIDE OF ME
CREATING FASHION
SHOW WINDOWS
'THAT SELLS'
BY MIKE KAGEE

MIKE KAGEE FOR WORLD FASHION TRENDS


A WINDOW DESIGN OF HIGH QUALITY
AND MATURITY IS LIKE FINE ART


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MY MANY YEARS OF VISUAL STYLING
AND MY POSITION AS CREATIVE
DIRECTOR TAUGHT ME HOW TO
USE MY CREATIVE SKILLS
AND ALSO HOW TO USE MY HANDS
I NEEDED TO BE THE CREATIVE 
AMBASSADOR AT LARGE
AND EDGIEST PERSON
IN WINDOW DISPLAYS
AND ON THE RUNWAY
MIKE KAGEE

Besides working on collections I found
a clever and imaginative way of using 
inexpensive and easy to get materials than
expensive budget straining purchases
for wondow and interior displays.
What is more readily available than
yesterday's Italian newspapers or
just piles of them all stacked up to
use as the perfect prop. Artist's materials are very available and paintings and sculptures can be 
borrowed from galleries and artists
seeking exposure. Easels can become
fixtures and frames can be used in all
shapes and sizes -in natural wood or
gilded and painted in a rainbow of colours 
they are adaptable to a multitude of uses.     

  It is the illusion that counts in window
  displays to create the perfect look
 and feel and message you trying to get
 across to your consumer and if you try
 to feel the theater from your window
 space you will certainly attract the
 audience.You can do visual displays
 using utter simplicity but it is     
 important to use a colour palette 
 on trend and that the consumer can
 understand and identify with.

  
   Freshness of style, a prerogative of
   new business.The changing 
   expressions with strong impact are
   the essence of window design.The
   space itself is free from the conven-
   tionel styles. With it's powerful
   merchandising, the shop responds
   visually to the latent desires for taste
   and trendiness of the targeted 
   market and consumer group.
  

 Great iconic fashion house's renown for
 absolutely amazing window displays 
 are Barney's New York, Macy's
 Bergdorf Goodman, Printemps
 Departmental Store in Paris
 Selfridges and Harrods in London
 and Bloomingdales
 BY MIKE KAGEE
 Join my visual group
 GREAT WINDOWS
 in Linkedin and connect
 with thousands of other
 creatives from Bloomingdales
 Armani, Burberry, Moschino
 Ermenegildo Zegna and more!

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