THE HOUSE OF PRADA IN CHINA BY MIKE KAGEE

THE HOUSE
OF PRADA
IN CHINA
BY MIKE KAGEE

MIKE KAGEE FOR WORLD FASHION TRENDS

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    Prada's recipe for success in China is having a high level
   of brand integrity and a diverse product mix coupled
   to a closely managed retail expansion designed to ensure
   the brand's pulling power as markets require.
   A big thank you to to the faithful Prada Chinese consumers
   with a strong appetite for Luxury goods.
   What is more interesting is that more than half of Prada
   sales to the Chinese is outside China having already attracted
   a huge influx of tourist to Europe.

  Prada has heavy luxury good's sales in Europe as well
  as in China itself producing solid growth in Prada's
  core markets, such dynamics has helped Prada in the past 
  year with a sales growth of up to 37percent in Europe alone
  despite the debt crises.
  Part of Prada's current advantage is that the key growth
  in markets like China is they are not too big or too visible
  with only half as many stores as their main competitor
  the iconic Luxury brand Louis Vuitton and still has
  room for expansion
  BY MIKE KAGEE