Mike Kagee Trend Bureau

Mike Kagee Trend Bureau
"Who Made Your Clothes"

Sunday, July 28, 2013

BAD VISUAL PRACTICES IN FASHION AFFECTS BUSINESS PRACTICES BY MIKE KAGEE

BAD VISUAL PRACTICES
IN FASHION
AFFECTS 
BUSINESS
PRACTICES

VISUAL MANAGERS SPEND TOO
LITTLE TIME ON CREATIVITY

MIKE KAGEE ON WORLD FASHION TRENDS

OUR CREATIVE SKILLS AND TECHNOLOGY
HAVE FREED US TO CREATE EXTRA-ORDINARY
IMAGES BUT THE BUSINESS ASPECTS
ARE DRAGGING US DOWN



    My many years of visual merchandising and being
    involved with the fashion business including design
    tells me that it is important to create store 
    windows and fashion collections that sells.
    Management in fashion should be inspiring
    visual artists and motivating them to put in 
    110 percent and get them to try everything they
    can to do better without stifling their levels
    of creativity. Yet many in management try to do
    everything they can to reduce the morale of the
    visual artists and ideas and suggestions are
    instantly killed.Making progress are difficult
    to navigate as possible.
    Any ideas or suggestions are instantly killed 
    making processes as difficult to navigate as
    possible, requiring enormous paperwork for the
    smallest thing. In the end you've reduced people
    excited by visual effects into worker drones who 
    will be thankful to finish the day and project.
    You've created workers eager to switch 
    to another company.
     


  Proving no training is another serious problem.
   All companies are different and at least require
   creative orientation and to understand the DNA
   of your brand. Simply tossing someone into the
   deep end is a waste of time and will cost the
   company in the long run.



   Too much management is also a bad thing when
     it comes to deciding on projects. This tends to 
     happen in larger companies. Some companies
     operate with little consistent structure.
     When creative artists have too many bosses it
     becomes composing whose project is a priority.
     In some cases visual artists and managers get
     conflicting notes even when working on the 
     same project. Management should make clear
     of who's in charge 
     The fashion industry makes enormous money
     each season and it is important to stay ahead of
     the competition through creative and marketing
     prowess. Creativity and a strong business sense
     is a collaborative offer.
     BY MIKE KAGEE