Mike Kagee Trend Bureau

Mike Kagee Trend Bureau
"Who Made Your Clothes"

Friday, July 26, 2013

THE ITALIAN PROTAGONISTS FEATURING THE ICONIC FASHION BRAND LARUSMIANI BASED IN VIA MONTENAPOLEONE MILAN ITALY BY MIKE KAGEE

THE ITALIAN PROTAGONISTS
FEATURING THE ICONIC
FASHION BRAND
LARUSMIANI
BASED IN
VIA MONTENAPOLEONE
MILAN
ITALY


MIKE KAGEE FOR WORLD FASHION TRENDS

A FIRST ON MANY OTHER
UPDATES ON ITALIAN PROTAGONISTS

I RE-LIVE THE MANY TRIPS
TO MILAN ITALY WALKING
DOWN VIA MONTENAPOLEONE
AT 2 AM IN THE MORNING
TAKING PHOTOGRAPHS
OF ALL THE FAMOUS ITALIAN
STORES INCLUDING LARUSMIANI


  Style. creativity and innovation, famous for world class window
   displays including Sherlock Homes window presentations.
   A long history of research and experience, quality and elegance.
   These are the ingredients of almost a hundred years' success
   that have made Larusmiani one of the leading companies in the
   top range textile sector. Company of historical tradition, whose
   roots date back to the early Twenties when it was still a small 
   but popular tailor. Larusmiani inaugurated it's first shop in the
   elegant via Manzoni in Milan in the Forties thus becoming, thanks
   to the intuition and the skill of the founder Guglielmo Miani,
   
    
    Larusmiani was a leading brand in menswear and accessories
    sector as well as the first importer of English fabric, considered
    the best on the market at the time. An exponential growth that
    continues, elegantly and discretely, even in the management of
    subsequent generations, that of Ricardo Marni, a cultured and
    entrepreneurial man who, thanks to his managerial qualities
    has been able to reinterpret and enhance cotton, considered
    one of the "poorest" yarns giving it characteristics of absolute
    excellence and exclusivity.


   
     Guglielmo Manzoni managed his family concerns towards
     a consolidated position of international prestige,devoting his
     time to developing the fabric division to which, still now
     major stylists and garment workers throughout the world
     refer to purchase cotton, and that of Manzoni 


   
      The majority of Italian companies are organised in the vertical
      system. Italian philosophy is different, they try to identify,
      anticipate and satisfy their customer's needs, thus following
      the sudden changes in taste in the fashion system and adjusting
      production accordingly. In fact they can control many small
      realities thus allowing greater diversification without risking
      investments in machinery, concentrating on their own internal
      resources with a team who do their job with excellence and
      passion, drawing closer to consumers and trying to understand
      their needs, testing the product thus learning to understand
      the market.


  
    Larusmiani is also known for the excellence and exclusivity of
    it's garments that, thanks to it's prestigious "Made to Measure'
    service. It is fruit and a reflection of a balanced mix of passionate
    craftsmanship, careful tailoring and maniacal attention to detail
    for a unique and absolute "Made in Italy" product 
     

    Having a clothing brand enables you to monitor trends and
    changes in taste and therefore obtain feedback to support
    the fabric division that continues to break various records.
    LARUSMIANI ONCE AGAIN, A LEADING FIGURE
    IN ITALY AND ABROAD
    BY MIKE KAGEE