THE DANGER OF BEING ON TREND BY MIKE KAGEE

THE DANGER
OF BEING ON TREND
BY MIKE KAGEE

THE IMPORTANCE OF CREATIVITY IN BUSINESS AND THE FASHION WORLD

'CREATE SIX WEEKS COLLECTIONS'

MIKE KAGEE FOR WORLD FASHION TRENDS

FASHION HOUSES AND MAJOR
INTERNATIONAL CHAIN GROUPS
ARE AVOIDING COLLECTIONS
THAT ARE BEING DELIVERED
NEXT SEASON

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STYLEDIARY1

   
      Re-invent yourself, create clothes for your
   collections immediately. According to world
   fashion leaders it is important not to be on trend
   and receive collections the same time as every-
   body else as fashion trends and colour palette's
   are predicted six months before the time which
   makes most collections look the same.
   The turnaround time for creating ready to wear
   collections should be at least six weeks.

   If you look at the success of most of the European
   fashion houses it is because of speediness of
   production and the way it reaches the stores
   satisfying the customer base that want to buy
   product for immediate delivery which is much
   larger than the customer base that is willing to
   wait six months down the line.
   It also reduces the risk of getting stock that needs
   to be marked down at the end of the season.
   WHY ARE WE MAKING THESE 
   CHANGES?
   SHOULDN'T WE JUST FOCUS 
   ON OUR ORIGINAL BUSINESS MODEL
   AND SIMPLY ADD NEW BRANDS
   AND CUSTOMERS?
   ACCORDING TO MODUS OPERANDI
   THE ANSWER IS NO!
   THE IDEA IS TO SEIZE LARGER
   OPPORTUNITIES...........
   BY MIKE KAGEE