THE ITALIAN PROTAGONISTS
FEATURING THE ICONIC
FASHION BRAND
LARUSMIANI
BASED IN
VIA MONTENAPOLEONE
MILAN
ITALY
MIKE KAGEE FOR WORLD FASHION TRENDS
A FIRST ON MANY OTHER
UPDATES ON ITALIAN PROTAGONISTS
I RE-LIVE THE MANY TRIPS
TO MILAN ITALY WALKING
DOWN VIA MONTENAPOLEONE
AT 2 AM IN THE MORNING
TAKING PHOTOGRAPHS
OF ALL THE FAMOUS ITALIAN
STORES INCLUDING LARUSMIANI
Style. creativity and innovation, famous for world class window
displays including Sherlock Homes window presentations.
A long history of research and experience, quality and elegance.
These are the ingredients of almost a hundred years' success
that have made Larusmiani one of the leading companies in the
top range textile sector. Company of historical tradition, whose
roots date back to the early Twenties when it was still a small
but popular tailor. Larusmiani inaugurated it's first shop in the
elegant via Manzoni in Milan in the Forties thus becoming, thanks
to the intuition and the skill of the founder Guglielmo Miani,
Larusmiani was a leading brand in menswear and accessories
sector as well as the first importer of English fabric, considered
the best on the market at the time. An exponential growth that
continues, elegantly and discretely, even in the management of
subsequent generations, that of Ricardo Marni, a cultured and
entrepreneurial man who, thanks to his managerial qualities
has been able to reinterpret and enhance cotton, considered
one of the "poorest" yarns giving it characteristics of absolute
excellence and exclusivity.
Guglielmo Manzoni managed his family concerns towards
a consolidated position of international prestige,devoting his
time to developing the fabric division to which, still now
major stylists and garment workers throughout the world
refer to purchase cotton, and that of Manzoni
The majority of Italian companies are organised in the vertical
system. Italian philosophy is different, they try to identify,
anticipate and satisfy their customer's needs, thus following
the sudden changes in taste in the fashion system and adjusting
production accordingly. In fact they can control many small
realities thus allowing greater diversification without risking
investments in machinery, concentrating on their own internal
resources with a team who do their job with excellence and
passion, drawing closer to consumers and trying to understand
their needs, testing the product thus learning to understand
the market.
Larusmiani is also known for the excellence and exclusivity of
it's garments that, thanks to it's prestigious "Made to Measure'
service. It is fruit and a reflection of a balanced mix of passionate
craftsmanship, careful tailoring and maniacal attention to detail
for a unique and absolute "Made in Italy" product
Having a clothing brand enables you to monitor trends and
changes in taste and therefore obtain feedback to support
the fabric division that continues to break various records.
LARUSMIANI ONCE AGAIN, A LEADING FIGURE
IN ITALY AND ABROAD
BY MIKE KAGEE
FEATURING THE ICONIC
FASHION BRAND
LARUSMIANI
BASED IN
VIA MONTENAPOLEONE
MILAN
ITALY
MIKE KAGEE FOR WORLD FASHION TRENDS
A FIRST ON MANY OTHER
UPDATES ON ITALIAN PROTAGONISTS
I RE-LIVE THE MANY TRIPS
TO MILAN ITALY WALKING
DOWN VIA MONTENAPOLEONE
AT 2 AM IN THE MORNING
TAKING PHOTOGRAPHS
OF ALL THE FAMOUS ITALIAN
STORES INCLUDING LARUSMIANI
displays including Sherlock Homes window presentations.
A long history of research and experience, quality and elegance.
These are the ingredients of almost a hundred years' success
that have made Larusmiani one of the leading companies in the
top range textile sector. Company of historical tradition, whose
roots date back to the early Twenties when it was still a small
but popular tailor. Larusmiani inaugurated it's first shop in the
elegant via Manzoni in Milan in the Forties thus becoming, thanks
to the intuition and the skill of the founder Guglielmo Miani,
Larusmiani was a leading brand in menswear and accessories
sector as well as the first importer of English fabric, considered
the best on the market at the time. An exponential growth that
continues, elegantly and discretely, even in the management of
subsequent generations, that of Ricardo Marni, a cultured and
entrepreneurial man who, thanks to his managerial qualities
has been able to reinterpret and enhance cotton, considered
one of the "poorest" yarns giving it characteristics of absolute
excellence and exclusivity.
Guglielmo Manzoni managed his family concerns towards
a consolidated position of international prestige,devoting his
time to developing the fabric division to which, still now
major stylists and garment workers throughout the world
refer to purchase cotton, and that of Manzoni
The majority of Italian companies are organised in the vertical
system. Italian philosophy is different, they try to identify,
anticipate and satisfy their customer's needs, thus following
the sudden changes in taste in the fashion system and adjusting
production accordingly. In fact they can control many small
realities thus allowing greater diversification without risking
investments in machinery, concentrating on their own internal
resources with a team who do their job with excellence and
passion, drawing closer to consumers and trying to understand
their needs, testing the product thus learning to understand
the market.
Larusmiani is also known for the excellence and exclusivity of
it's garments that, thanks to it's prestigious "Made to Measure'
service. It is fruit and a reflection of a balanced mix of passionate
craftsmanship, careful tailoring and maniacal attention to detail
for a unique and absolute "Made in Italy" product
Having a clothing brand enables you to monitor trends and
changes in taste and therefore obtain feedback to support
the fabric division that continues to break various records.
LARUSMIANI ONCE AGAIN, A LEADING FIGURE
IN ITALY AND ABROAD
BY MIKE KAGEE
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