WE NEED FRESH ITALIAN DESIGN TALENT TO CREATE A STRONGER PRESENCE FOR MILAN AS THE FASHION CAPITAL OF THE WORLD BY MIKE KAGEE

WE NEED FRESH
ITALIAN DESIGN TALENT
TO CREATE A STRONGER
PRESENCE FOR MILAN
AS THE FASHION
CAPITAL OF THE WORLD
BY MIKE KAGEE

GIORGIO ARMANI OPENS
HIS THEATRE ON VIA BERGOGNONE
IN MILAN ITALY TO PROMISING
YOUNG DESIGNERS

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        Mr Giorgio Armani was one of the only
           Italian designers to take the initative 
           to come forward and invite other young
           emerging designers as part of his talent
           push to bolster the city of Milan's Fashion
           Week!
           We do need concrete actions to support
           Italian fashion, initiatives that give more
           strength and a feeling of novelty to
           Milan Fashion Week, it is for this reason
           that Armani opened his Milan runway at
           his theatre on Via Bergognone and made
           it available to fashion shows for some
           of the most promising young designers

           Giorgio Armani's new program comes
           a month after the iconic Italian designer
           called on other Italian brands to bring
           their ready-to-wear shows back to Milan
           as many are currently owned by French
           conglomerates and are showing during
           Paris Fashion Week, such as Miuccia
           Prada who presents her namesake 
           collection in Milan, but her Miu Miu show
           in Paris argue that it is just not posible
           with timing, to stage two runway shows
           within days of each other,even if she
           shares Mr Armani's sentiment.
           "With the sale our Luxury labels to 
           foreigners, our entire system risks falling
           into second league because our brands 
           cross our borders, the credit, glamour, in 
           fame and decision making is in the hands
           of others, and we are abandoned, 
           downgraded, Prada attributed to the
           performance in Paris" she said
           She however faults the Italian press
           for not taking fashion seriously.
           Mr Armani's young designers program
           aren't likely to change the fashion
           community's perceptions of Milan
           and also Milan's rightful place as the
           most prestigious event in world fashion
           but we need to convince Italian brands
           to return and continue to add momentum
           to Italy's Chamber Of Fashion and to
           create a stronger presence for Milan
           as the fashion capital of the World
           BY MIKE KAGEE