MIXING HIGH FASHION 'WITH THE LOW END' THE COLLABORATION BETWEEN HAUTE COUTURE AND THE MAIN STREET

MIXING HIGH FASHION
'WITH THE LOW END'
THE COLLABORATION
BETWEEN 
HAUTE COUTURE
AND THE MAIN STREET
BY MIKE KAGEE 


THE DEMOCRATIZATION OF FASHION

  The European and African fashion scene over the last few
    years have more upmarket brands chasing mass consumers.
    It is evident that more and more famous and powerful chain 
    stores  are becoming more and more fashion forward and
    trendy and have all hired designers who have worked for
    Calvin Klein and Marc Jacobs to name but a few.
    In November 2004 H&M the Swedish purveyor of 
    fashionable Gap for instance approved Domenico de Sol
    the former CEO of Gucci to it's board of directors, they also
    launched a moderately priced collection by the world famous
    Chanel designer Karl Lagerfeld. This partnership was
    advertised via giant posters and a two-minute commercial,
    by the end of the day the Karl Lagerfeld collection for H&M
    was sold out at it's seven Manhatten stores and also 
    throughout it's flagship stores in cities like London, Milan
    Stockholm, Munich even Chanel's home base of Paris.
    It was the confirmation of Haute Couture and the main 
    street. More and more people are mixing it up when             
    shopping for clothes and accessories and buying top end
    brands like a Louis Vuitton handbag slinging it over a 
    bargain priced jacket bought from on trend inexpensive
    stores.............
    When covering the democratization of fashion you must not
    escape the power of the fashion giants of the high street.

    By Mike Kagee
   Trend Analyst
   Mike Kagee For World Fashion Trends
   Understanding the importance of creativity 
   in the fashion and business world
   also to promote a synergy of brands 
   between Africa and the rest of the world